The Definition of a Presentation

definition of presentation

The definition of presentation may actually be taken from the two elements that define business and its processes: analysis and presentation. The analysis is the process of formulating a decision or a particular action, while the presentation is actually the means of communicating this information to the audience. Both of these elements are essential for a successful business presentation. However, a presentation would fail in its task if the analysis is absent, as the main purpose of such a presentation is to inform people about the status of the company or the business process in general. If this element is missing, then no one will be able to take any action and the entire meaning of the presentation would be defeated.

Thus, the first thing that should be considered when looking for the definition of presentation is the analysis aspect of it. When doing analysis, the speaker should gather his information, store it in memory, synthesize it in his head and then present his findings in a form that everyone can understand and appreciate. Analytical presentation is a simple skill to learn, but it can go a long way in helping a presenter to succeed in his job. Of course, the whole purpose of the presentation would be defeated if the analysis is absent.

Definition Of Presentation


In other words, the definition of presentation is nothing but the understanding of the audience. This is why presentation is not a science but an art. The audience needs to understand the message presented to them in a specific manner. In this sense, the art of presentation involves the ability to reach out to the audience and make them see things from your point of view. This is not an easy task, especially for a professional, but once you have mastered the art, you are in a position to influence the decision-making process of the others present at the meeting.

A second aspect that should be considered for the definition of presentation is the meaning of the medium on which the communication takes place. For example, if you are making a presentation on a technical topic, you should relate to the audience the way an expert would. He would not waste their time by speaking about complicated procedures. Rather, he would explain the significance of the steps in simple words. Thus, a definition of the presentation therefore should be dependent on the medium on which it is intended to be given.

A Much ado 


A third aspect that should be considered for the definition of presentation is its effect on communication. You must know what effect you want to bring about by your communication, both on the sender and the receiver. It is important to clarify the meaning of your message before delivering it so that the audience will know what you are talking about. You must also decide whether or not the communication should be understood or only be heard. A clear understanding of the sender’s intent is an important factor in successful communication. A writer once said that a writer must first know the reader, and then he can talk about anything.

A fourth important aspect is the purpose of the presentation. There are different purposes of a presentation. A teacher might use a presentation to teach his students something new or to entertain his guests. In some cases, the presenter uses a presentation to express his opinion about an issue or to make a point to support a point of view. The definition of a presentation, therefore, depends on the exact purpose to be achieved.

A fifth and most important element to be included in the definition of a presentation is its impact on the audience. What exactly does it intend to convey? Does it attempt to educate, inform, persuade or entertain? What effect does it create in the audience? Questions like these are important to determine, as is the effect on those who will be hearing or viewing it.

Bottom Line 

The above-mentioned aspects are just a few of the many that may be taken into account in a proper definition of a presentation. The more elements that an author includes in it, the more accurate and complete it will be. This definition will become the basis on which all further discussions about the subject will be based. Thus, the definition of a presentation becomes the key to understanding what makes a presentation what it actually is. Without it, there can be no agreement on how to properly conduct, present, and interpret one of its elements.

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